Simon Wilkes
Simon is an accomplished digital project manager and senior leader with over 25 years’ experience in sports betting, content strategy, audience growth and SEO.
He has a solid background developed in sports journalism and betting, working for Sky Sports & SkyBet, Racing and Sports, PlanetSportBet, TEAMtalk Media Group, 365 Media Group, Planet Sport Group and Press Association Sport.
Simon is a confident and positive operations manager with proven ability of adapting betting content within a fast-moving and evolving digital media landscape.
He worked for Sky Sports and Sky Bet in a Production Editor role from 2014-2016, overseeing news and betting content production on sites, social channels and short-form video platforms.
Simon was Head of Content for Planet Sport Group’s Partner Media division from July 2022-July 2024, overseeing the strategic planning and launch of PlanetSport.com as a betting brand focused on UK and US markets.
He managed the project to build a Content Management System and website for SABC Sport, as well as defining an editorial strategy for SABC Sport’s content creators.
Simon was Head of Publishing from Jan 2016-July 2022, running the editorial teams behind TEAMtalk, Football365, Planet F1, Planet Football, Planet Rugby, Love Rugby League, Tennis365, Cricket365 and Golf365 (growing a combined audience of 20 million unique users).
But betting courses through his veins having worked with Sporting Life, UK Betting, Betsafe, Bet Victor, Sky Bet, Paddy Power and other bookmakers throughout his career.
